These two services are intrinsically linked.
The Evaluation Service analyses clients’ needs and targets the best way of responding to them. It can be through existing notes from our fragrance library, or through the development of a specific creation.
Evaluation supports and advises perfumers about the olfactory direction to follow based on an extensive knowledge of the market and respecting the client’s brief.
A systematic follow up of the Press and feedback from our Agents and Distributors allows our Marketing Service to analyse consumer behaviour and the evolution of market products.
It regularly carries out pro-active studies on trends and proposes innovative olfactory concepts to our clients. It can guide or advice our clients in their choices, so as to guarantee them a true olfactory identity to create a success story.